Real Estate Web 2.0 WARNING: The information in this article will help you capture more leads and win you more sales! "The more buzz you create the higher up you rank in Google search. It's like going to an amp'd up chamber of commerce meeting and having everyone's attention. This is Web 2.0." As a lot of my friends know I love the real estate business. One reason I left was for promises of greener pastures... but I didn't find that pasture until recently. Actually, after months of time and money invested I eventually found my pasture. This article isn't necessarily about the business I'm currently in, but more about a week or two of brainstorming about what I would do if I got back into real estate. Sure it is easy to brainstorm, but I have learned these strategies and put them to work in my business. As expensive as "traditional" advertising has become it is reaching a smaller and smaller market segment. The New Tradition of marketing has to work for most of us on a budget. It's important to look at your lead gathering as it flows into your sales funnel. Imagine a number of pitchers dumping water into a funnel. Each of those pitchers are sources of leads you need to fill that funnel so that customers and clients spill out the narrow end. As you evaluate your business at the end of the year it's important to examine where your leads came from and how successful each channel is in providing leads. Is floor time contributing to your business? The relocation department? Print ads? Cold calling? A web page? Of course, the internet is the New Tradition that I am referring to above and it has leveled the playing field for so many purposes. As a real estate agent, you must understand that your client or any potential lead has more information at their fingertips than ever before. As Google has become a verb in the lexicon of the internet so has most of your real estate customers have become experts in your market (or so they think). Old online tradition: Realtor.com ™ was the first to lure agents to the internet while charging exorbitant fees just so you can have your face on the internet and your listings and they could charge you more for virtual tours and additional pictures. That was the 1990's when we were thrilled just to have some sort of presence on the WWW. The downside was that you were stuck in Realtor.com's world. Adding your expertise to the equation was more along the line of putting up your best pitch on your profile page and hoping someone would call you directly. One thing about the pitch...Its days are over! You need to know more about attracting new customers rather than pitching them like the Sham-wow guy. I have to admit. I sold houses from Realtor.com. I even had someone call me because he liked my picture. And I still don't know how I feel about that! I'm not saying this website is evil and they probably have a position in most online real estate marketing strategies, but hold on... Let us talk about free. What is available to me for little or no cost that is a huge lead generator? And for Goodness sakes! How do I get my hands on it? By a show of hands... (Not really...you'll look silly if there are other people in the room)...How many of us think that MySpace is for 15 year-old teenage girls? Or if you think YouTube is just for posting videos of your rad skateboard moves? Or how many think LinkedIn is just for stuffy office cubical types? And then there's Twitter, Facebook, etc, etc. How many of us think that we don't have time for all of this nonsense? I would say if you don't have time, you really need to pay attention to the rest of this article. All of these Social Media outlets can be managed very easily and provide you with a great flow of leads into your sales lead funnel. I will quickly show you how these can work in conjunction to make you look like a star. First of all I would sign up for Twitter, Facebook, LinkedIn, and MySpace. I would fill in all of the profile information. Keep it professional. Upload a picture...A professional one. No party pictures, nothing with a drink or a smoke in your hands. You don't need to wear a tie, unless you are a tie person. This is the first impression that you are giving a potential client. For instance, when you are filling out your profile on Facebook, there is an entry for "interested in". I see so many people put in "Men" or "Women". If you are there to date and you want to give that impression, then go for it. If you are there to conduct business then keep it professional. Build your social media lists from your email lists. Please tell me you keep track of all your email addresses (on your computer...and not on a post-it note on the monitor). Almost all of the social media platforms have an "Invite" tool that will comb your email list and invite them to that platform, saving you a lot of effort in the meantime. Pretty cool, huh? Because some of you know her I will use only an initial to tell the following tale: My wife, we will call her V, has collections of stuff. What I call a pile, she calls a collection. As I write this, I am sitting in a room hearing the hum of 3 computers. Anytime I try to thin down "the collection" it seems there is a valuable phone number, email address or date that has been scribbled on something (an envelope, a post-it, etc) that disappears. Try as I might to convince her to put it in her phone, palm pilot or one of these humming computers when she receives said information, she just can't bring herself to do it. She doesn't have a Blackberry even though she should. As a professional, you should have some sort of smart phone too. So please keep in mind: Anyone who has emailed you or who you have emailed before is a potential customer. In today's world we have to think in these terms. All that contact information costs money, one way or another. Or it can turn into money. I'm not talking about spamming ANYONE. Like John Cleese: "I hate spam!" Hold on...The real powerful stuff is on its way. You don't have time to post to all those different websites? What if you can just make one post that goes to all your social media accounts? You can do that. You can use a simple utility from your computer's browser and just type in your useful thought de jour... Have a blog? No? You need one. I had my first real estate website about seven years ago. My account rep at the company that managed my site said I need to blog. First, I didn't know what a blog really was and I never thought of myself as the blog kind of guy. I thought a "blog person" would be the nerdy type who lived with their mother and couldn't get anyone to listen to anything he had to say so he used it as some kind of therapeutic outlet. A blog makes you look like the expert. Don't know what to blog about? Find something from your last license continuing education. There are a lot of real estate related newsletters for agents. You can borrow a subject from Broker Agent News and expound on it or even quote it. At the end of your blog post have a call to action. This is critical. "Call me..." "Email me... for more information." Now that you have written 4 or 5 paragraphs of very helpful information, how do you get people to it? This is where Twitter, Facebook, LinkedIn all comes in to play. You send a quick summary sentence and a link to the blog out to your network. Let's think for a moment about how we use Facebook. I am friends with a lot of agents on Fb and I can tell you most are doing it wrong. I don't want to upset anyone. More importantly, I want to show you how to make this tool work for you. Think of Fb as a free platform to reach your clientele or future clientele. What is their perception of you and your life as they see your posts? Are you a stuffy business only expert agent or a silly social butterfly? There is a balance. Marketing research shows that there are actual formulas to attract people to your social media platform. People do business with people who they know, like and trust. All of your social media should build all three of those factors. An example post: "Now that the purchase contract is signed, what are the 3 deal-killing pitfalls you MUST avoid? Find out at davesblogthing.me". See how that worked? You wrote your blog and pointed to it with your social media platforms. Anyone with interest will go read your article. Assuming you have a convincing call to action you will have interested prospects calling you, the expert, for information. Have you ever Googled your name? In today's world I would do just that if I was calling an agent on a floor call. I would want to know who I am talking to and use the information I find as part of the interview process when selecting my next agent. If I didn't find anything about this person I would want to know why. If I found some coherent articles about real estate with that agent's name on them I would be suitably impressed. If I found links to their website or the opportunity to follow their (informative) tweets then I would be ready to rock. What you are doing is generating BUZZ. Buzz about you and your business. The more buzz you create the higher up you rank in Google search. It's like going to an amp'd up chamber of commerce meeting and having everyone's attention. This is Web 2.0. In real estate your brand is YOU. YOU build your brand and it is this internet-based world that YOU need results in. If you aren't seen in an internet search, then your brand isn't strong enough. Want to look like a real estate rock star in the web? I can help. Here are a few Google-ranking and time-saving solutions: Video tape yourself in front of your new listing and a helpful buyers or sellers tip included in the script and post it to YouTube. "Hi my name is Jane or Joe the Super Agent and I am in front of a beautiful 5 bedroom home in Biltmore Park. Living in this home you will be walking distance to dinner and a movie and the YMCA. As a seller, have you thought about how important a prelisting home inspection can be...?" If you have some money to invest, get a website with an opt-in form on the front page. Real estate customers are willing to trade some contact information for something of value. They want to know what their home is worth, get a list of area foreclosures and see your listings. A name and an email address is cheap currency for this information. I can direct you to a really good company that has a handle on the Real Estate business and knows what agents need to get in front of the right market. Put all of your business online. Left stuff in the home computer? Left stuff on the office computer? Are you traveling and need the information? Look into online solutions. There are a number of free solutions that are available to you. Have a BlackBerry or another smart phone? You have more computing and communication power in your one hand than any Apollo spaceship. Use that power for good. I can think of a hand full of ways to attract more clients and to keep your current clients informed and more up to date. Need more information about where to blog, where to post videos, or setting up your social media platforms? I can help you assess your needs and get a strategy set up for you! I can help you fill your sales funnel with valuable leads.
10 Easy Steps to Succeed in Your Online Classes
Congratulations Youve made up our minds to pursue your upper schooling, and doing so online is how to pass if you have an interest in a versatile, studentcentered educating manner. Studying online permits you to pursue different pursuits and attend to different responsibilities whilst nonetheless operating your method towards some extent. However, it will now and again imply that its clean to get distracted. Here are 10 clean steps to verify luck on your online categories.
- Connect together with your instructors once conceivable.
Even in case you are doing smartly within the category, its extraordinarily vital to increase a rapport together with your trainer. When you do that early on, you temporarily understand what the priorities are within the route, what expectancies the professor has of you and youre going to be motivated to prevail, surer of whats forward and higher ready to do smartly with the impending subject material.
Valuable questions to invite your trainer come with the next
How versatile are you with time limits
How versatile are you with grownup freshmen
What applied sciences do you employ within the route
How to be had are you through e mail and different sorts of verbal exchange
How do you put up an internet neighborhood and what are the expectancies for participation in it
In addition, since instructors are to be had to lend a hand all over the classes, its all the time just right to have had private touch with the trainer early on. This method, when you wish to have lend a hand, its more straightforward to achieve out and get the help you wish to have.
- Confirm the technical necessities of the route.
Online categories can also be very advisable for college kids with busy schedules, however provided that they are able to simply get right of entry to the fabrics. It is vital to obviously perceive what the technical necessities are. So, ahead of the route begins or as quickly thereafter as conceivable, youll want to test that your pc will paintings with the entire online equipment, and that you understand how to navigate them. This will be sure that you dont must spend time all the way through the route attempting to determine the generation.
three. Create a time table and stick with it.
Quality online instructors create classes which might be clean to navigate and feature transparent expectancies. Having that roughly easytodealwith framework in position will make learning and succeeding that a lot more straightforward. However, although the framework and necessities of your category arent as transparent, youll create a time table and construction, which is able to very much fortify your probabilities of luck within the route. Using equipment equivalent to Google Calendar is a good way to start out. Knowing how your weeks and months glance and scheduling blocks of analysis time for each and every activity or module will will let you stick with a time table.
four. Ask questionsall the time.
When you dont perceive, ask questions. When you do perceive, ask additional questions. Instructors recognize scholars who take part, and if theres a participation or dialogue part a part of the grade, then asking high quality questions is helping guarantee your grade on this space. Even if there isnt a participation part, its all the time helpful to invite inquiries to remember to perceive the fabric and are transparent on what is needed of you.
five. Be arrangedand keep arranged.
Students whore taking conventional, campusbased classes most often have a constant time table to observe each and every week, through which study room instruction is adopted through assignments out of doors the category. However, for online classes, scholars will have to search out their very own techniques to stick on most sensible in their paintings. It is crucial that you just be arranged from the start of the semester with the intention to achieve success in an internet route. For instance mark task due dates on your calendar, discover a submitting machine for each online subject material and bodily subject material that is helping you stay monitor of the whole lot simply, and shed light on find out about schedules that duvet sections of the route one by one so youve got an arranged tactic to protecting the semesters subject material as you pass alongside.
- Have a blank, quiet, and constant workspace.
One factor online and inclass classes have in not unusual is that scholars all the time want a spot to review or whole assignments this is blank, quiet, and constant. You can select the place that is for youwhether or not its at a espresso store, a college library, a devoted place of business, or at house. Wherever you select to review and whole assignments, you must make it a constant location that doesnt have out of doors distractions. It is basically key that where is quiet and lets you focal point in your paintings with out distractions.
- Do no longer procrastinate.
Successful distance freshmen hardly procrastinate. They dont do away with assignments or wait till the final second to write down their papers. Successful online scholars experience freedoms that come with operating at their very own tempo and the facility to finish their paintings in as a lot time because it takes them. On the opposite hand, they know that finishing their assignments is best performed early and on time cramming merely doesnt paintings, and it doesnt will let you retain knowledge longterm. Get began early on getting a success.
eight. Work in your studying comprehension.
Successful distance freshmen generally tend to have just right studying comprehension abilities. Most conventional, campusbased scholars concentrate to lectures and take notes, and a few online classes additionally require this. However, the vast majority of distance freshmen are anticipated to grasp subject material thru a large amount of studying. Although far finding out classes be offering video recordings and audio clips, maximum systems require scholars to hide and grasp a considerable amount of written knowledge. If it is a problem for you, it could be very useful to first sign up in a studying comprehension route there are lots of assets online that will help you do that. This ability by myself could make a huge distinction on your luck.
nine. Establish and admire routines that be just right for you.
If, for instance, youre employed best within the morning or in brief bursts, then set find out about routines that can help you find out about within the prelunch hours when your mind is contemporary. If, then again, you do best through learning at evening or at the weekends when youll devote nightowl hours or longer blocks in your learning, then make it some degree to take action. Consider how and whilst you paintings best, and enforce a find out about plan that respects the routines that be just right for you.
- Connect together with your friends.
Establishing sturdy connections with friends and professors is a very powerful facet of tutorial luck, in addition to skilled development. One of essentially the most rewarding reports in schooling is finding out thru collaboration. Forming significant relationships together with your friends and professors can can help you be told extra, keep motivated, and feature an outlet to specific your personal working out of subject material. So, keep attached thru message forums, chat rooms, e mail, and different digital assets. And take note lots of the other people you meet in faculty shall be conceivable process assets down the road so determine connections and keep in contact
Florida National University gives a wealth of tutorial and professional online classes. Check out the entire choicesyour long run is ready
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